Island Vibes/Marketing Campaign

Artisma Creative Co. partnered with Island Vibes to launch an empowering marketing campaign that championed diversity and inclusivity within the tanning industry. With a commitment to celebrating all skin tones and promoting self-expression, the campaign aimed to redefine beauty standards and empower individuals from diverse backgrounds.

Creative Concept: Rooted in the belief that every individual deserves to feel confident and represented, Artisma Creative Co. developed a visionary concept that highlighted the beauty of diversity. The campaign showcased a range of models with varying skin tones, ensuring that every shade was celebrated and embraced. Through authentic storytelling and visually striking imagery, the campaign emphasized Island Vibes' dedication to providing inclusive tanning solutions that cater to everyone.

Photography and Videography: Our team meticulously captured the essence of diversity through captivating photography and videography. From vibrant outdoor settings to intimate indoor scenes, each image and video segment captured the natural radiance and unique beauty of the models. By portraying a diverse range of individuals confidently using Island Vibes products, we aimed to inspire self-assurance and encourage consumers to embrace their individuality.

Three women in white swimsuits posing outdoors near a pink slatted wall and green cacti.
Two women hugging, one holding a bottle labeled 'Island Vibes' with a small cannabis leaf, and the other wearing a white top and jewelry, both smiling softly.
Two women in bikinis sitting back-to-back on a white curved bench with decorative pillows, outdoors on a sunny day.
A man and woman relax on a white ledge near a swimming pool, surrounded by cacti and desert plants, with a white building in the background.
Woman in a white swimsuit reclining on a white surface with white sunglasses, against a plain background.
A woman with blonde hair styled in a loose bun, wearing a white strapless top and a black oven mitt on her right arm, with her eyes closed and head tilted slightly downward, against a plain beige background.
A woman with curly hair and light brown skin wearing a white tank top, holding sunglasses, standing outdoors.
Woman with curly hair wearing sunglasses and a white swimsuit, standing in front of a white wall with various cacti and succulents.
Group of six women and one man in swimsuits enjoying drinks by a pool on a sunny day, with a white architectural backdrop.